behind samara

¿Have you ever wanted to make a living out of something you’re not good at? Well, that’s me with surfing.

After being landlocked for 25 years, I finally moved to a little surf town in Oaxaca, Mexico. You all know how it goes; lessons, bumps and accidents, being a complete kook, starting to get better, realizing you’re not really getting better, and on and on.

A year later, I got a weird pain in my lower back, which I ignored until I got the news: I needed spine surgery. That meant quite some time out of the water and my newfound surfer spirit was crushed.

I had been working as a freelance designer, so I figured I could combine my lousy talents and turn them into something people could enjoy and take to the beach with them while I couldn’t; thus, Samara was born.

the brand’s vibe

  • We share your love for the freedom, the wave and the sand. Let us be a part of your everyday adventure.

  • We know surf bands’ logos are epic, but there’s so much more to surfing and the beach life. We celebrate surf culture beyond the cliché.

  • Those entitled dudes disrespecting the lineup and risking everyone’s safety shouldn't be allowed to paddle out. We hate them. We design apparel that lets them know you hate them, too. Other than that, we love everybody.